Have you understood the new LinkedIn updates?

LinkedIn have been busy. Their have been 6 significant updates in the past few months and I'm sure there will be more on their way. I have created this one page MindMap to help you view what the different updates mean.

You can download the PDF by clicking on the link below or just click on the image below to view it online.

In summary the new features are:

1. New all encompassing search bar
2. Rich media updates on your home page or company page, upload files or images
3. Mentions, you can now mention anyone or a company when you post an update
4. Contacts, completely revamped and improved
5. 'You recently visited' graphic to interrogate and review what you've been up to
6. 'Whose viewed your updates', a great measurement tool to see what posts are receiving engagement

Success!

New LinkedIn Features

http://www.youtube.com/watch?v=qE4gRccorCk

Enhance your LinkedIn updates with rich media from LinkedIn

Start a Conversation with Mentions on LinkedIn from LinkedIn

Introducing the New LinkedIn Contacts from LinkedIn

Do Social Networks Sell Drugs?

As published in The Non-Significant Journal of Business & Consumer Psychology Issue 2.1 - Spring 2013

Background

In recent years, an increasing number of scholars have sought to study and measure the impact of social networks (social media).

Social media network connection concept

• A 2010 study by the University of Maryland suggested that social networks may be addictive, and that using social networks may lead to a "fear of missing out", also known by the acronym "FOMO" by many students.

• It has been observed that Facebook is now the primary method for communication by college students in the U.S.

• According to Nielsen, global consumers spend more than six hours on social networking sites.

• Consumers continue to spend more time on social networks than on any other category of sites—roughly 20% of their total time online via personal computer (PC), and 30% of total time online via mobile.

• Tim Berners-Lee contends that the danger of social networking sites is that most are silos and do not allow users to port data from one site to another. He also cautions against social networks that grow too big and become a monopoly as this tends to limit innovation.

• According to several clinics in the UK, social media addiction is a certifiable medical condition. One psychiatric consultant claims he treats as many as one hundred cases a year.

Introduction

Networks are not new; they have existed since the very first existence of cells on planet earth. It's quite amazing to know that our cells work together in networks to achieve tasks together. One such example is wound healing. For wound healing to occur, white blood cells and cells that ingest bacteria move to the wound site to kill the microorganisms that cause infection. At the same time fibroblasts (connective tissue cells) move there to remodel damaged structures. This is a wonderful example of how cells behave together in networks.

Even our brain neurons wire together in associative networks to create our memories and skills. Cell division even mirrors the way that networks grow.

We humans are no exception in nature. We exist and flourish as part of networks. We seem to have some inborn instinct to behave in this way, actively involving ourselves in many different systems of connections.

Thumbs up like button on white background.

The first network we experience in our lives is the immediate family, where we learn how to be social by watching our parents and siblings. Beyond that, we soon learn how to ‘network’ with other groups of adults and children. We then start our social journey by joining many different networks, the nursery, primary and secondary school, the college and university and then our work and leisure networks.

The size, membership and complexity of these networks may grow or contract during our lifetime, but they always remain an important part of our experience. There are several theories put forward to explain this networking phenomenon, from Social Comparison Theory,Role Theory,Homogeneous Theory and the Social Identity approach. The evidence seems to point to the conclusion that networking is in part driven by our genetic make-up.

Tribes

These networks have a major impact on our lives. They determine how we see the world and how we see ourselves; we constantly monitor how we are accepted in our various networks.

Perhaps another word for these networks could be 'tribes'.

Belonging to a 'tribe', gives us the feeling that we are part of ‘something bigger’ then we are. It helps to give our lives more meaning and significance. The belief that you belong to a ’tribe’ is reinforcing, as it encourages you to relate more strongly with the other individuals in that ’tribe’. It helps with the identity that you have given yourself as you became an adult.

When your ’tribe’ behaves in the same way that you do, you will consider them the same as ’you’ and somehow feel a connection. It triggers an automatic approval, telling yourself that they are OK as they behave in a similar way to you.

The way that this translates in social networks is that individuals will follow people on twitter, send each other friends’ requests on Facebook or ask to be connected inside professional networks, like LinkedIn. We may have never met the person but for some reason we want to share intimate details of our lives with them.

Facebook

Never in the world have we seen this kind of behaviour before. It did not exist before social networks appeared on the worldwide web. You could not have imagined walking up to strangers, people you have never met and suddenly start sharing your personal life with them. It just didn’t happen. We as humans need to trust someone first before we will share personal details. In social networks personal details are being shared all the time without any apparent shyness or reservation.

And the only reason this happens is because we have connected at some level with this stranger in a social network where their behaviour mirrors our own. In social networks we behave for around 80% of the time exactly the same way as everybody else. Just the act of being in a social network together, posting updates, sharing content means you are doing the same as everyone else and that makes you part of that tribe.

Significance

Social networks give us a platform for significance. According to Anthony Robbins, significance is one of the 6 human needs as per his Human Needs Psychology model.  We all have a need to be significant in our lives and when family and friends, like, comment or respond to our activity inside social networks, we feel good, we feel loved, we feel significant.

Dopamine is closely associated with reward-seeking behaviours, such as approach, consumption, and addiction. Recent research suggests that the firing of dopaminergic neurons is motivational as a consequence of reward-anticipation. This hypothesis is based on the evidence that, when a reward is greater than expected, the firing of certain dopaminergic neurons increases, which consequently increases desire or motivation towards the reward. This is why social networks are so addictive and why games inside social networks (e.g. Farmville) are so popular. Equally though, aggression is also evident in social networks and recent studies indicate that aggression may also stimulate the release of dopamine.

Why do humans enjoy social networks?

Humans are social beings, they thrive around other humans and other humans make them thrive. Without human interaction we have no reason to exist. Compassion and love is a ready built-in operating system, which we are born with. Without the love we experience on the day of our birth we would probably die. Throughout our lives we crave that love and connection with other humans. Especially as those humans are the same as us or expressed in another way, exist in the same tribe as us.

Anthony Robbins’ Human Need Psychology says that one of our 6 human needs is love and connection.

Physical social networks, whether it’s the family unit, our workplace unit or other tribal social networks, which we belong to for our sport, hobbies and political activities, all exist because there is some love and connection that takes place.

Virtual social networks via the web also exist for the same reason. The creators of these networks have been able to create certain activities to allow us to feel love and connection with a connection or a tribe that exists inside these networks. Whether it is ’liking’, ’commenting’, ’sharing’, ’re-tweeting’, ’favouriting’, ’re-posting’, the user feels good when this takes place or in other words they do feel loved. This is very addictive and when dopamine is released in the brain, we want to experience more of this feeling16 .

As human beings we also want to give out love and this is another one of the human needs and is called ’contribution’. And therefore in social networks we also like to contribute to our fellow human beings.

The way that this translates inside of virtual social networks is no different. For example by actively ’liking’, ’sharing’, ’commenting’, it makes us feel good and drives us to do more of it, whenever the recipient rewards us in some way for taking this selfless action. And guess what happens more dopamine is released and the more addictive it becomes.

Put on top of that Ivan Pavlov’s dog experiment

and ’ding, ding, woof, woof’, every time our mobile device makes that familiar notification noise, we know that this could mean more dopamine and more love, so we’ll react instantly to the need of that possibility.

How social learning grows networks

In 1961 Albert Bandura conducted a controversial experiment known as the ‘Bobo-Doll ‘experiment, to study patterns of behaviour associated with aggression. Bandura hoped that the experiment would prove that aggression can be explained, at least in part, by social learning theory, and that similar behaviours were learned by individuals modelling their own behaviour after the actions of others. The experiment was criticised by some on ethical grounds, for training children towards aggression.

Bandura’s results from the Bobo Doll Experiment changed the course of modern psychology, and were widely credited for helping shift the focus in academic psychology from pure behaviourism to cognitive psychology. The experiment is among the most lauded and celebrated of psychological experiments.

Penguin points

This study can be viewed as quite significant and why social networks grow so fast. When we see the activities of others in social networks, we start to wonder if we're missing out on something and whether we need to start involving ourselves. When we then discover that our tribe, (whether family, work, hobby or other tribe), is doing the same, we will stay and investigate it further. And that is when we start enjoying shots of dopamine in our brain and when the addiction of this social network interaction starts working.

CAUTION: NOT SUITABLE FOR MINORS

Conclusion

Social networks are here to stay, they've always existed and whether they are physical or virtual they are an important piece of our human make-up. My personal view too is that back in the times when humans went through war and terror they would draw closer to each other and grow closer socially. For example, during World War II, it was easier to connect with our fellow humans as we were all going through the same terror and strife. We would look out for one and other and support each other.

Basically we were giving each other a lot of love.

Bird Doodles

As the human population has grown and spread across the globe, some of the physical connections may have been lost. Virtual social networks have allowed us to make that re-connection with each other and in fact get in touch with people who we may not have seen for many years.

Of course this makes us feel loved and appreciated too.

And now, because these virtual networks show us how many fans, followers, and friends we have, this is proof to the world and ourselves how popular we are.  We take this metric as an important measure of how many people approve of us or rather love us, a kind of ‘love-o-meter’!

...or in Bryan Ferry’s - Roxy Music words...”Love is the drug I’m thinking of...”

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Update September 2020

Over 7 years on and things haven’t really got any better, in fact they’ve gotten a lot worse. We’ve experienced Cambridge Analytica and their dirt tricks campaigns. The whole story (The Great Hack) can be seen on Netflix. (https://www.netflix.com/watch/80117542)

Many youngsters and adults alike are being affected, brainwashed and even nations, governments and its armies have reacted to fake news and propaganda being spread by bad actors trolling the social media airwaves.

And now Netflix have released their latest instalment The Social Dilemma, where Tristan Harris and others walks us through the unbelievable issues those creators have contributed to the world. It is quite ironic that Tristan and the others being interviewed were actually part of creating the problem and they are having to live with the legacy of death and destruction they have created for the world. I feel for them but have no pity, they have their millions in the bank, so they are okay.

Tristan now runs the Center for Humane Tech for a number of years, I’ve been following him ever since I saw his Ted Talk in 2017. I’ve embedded his Ted Talk below, “How a Handful of Tech Companies control Billions of Minds every day!”

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The Center for Humane Tech presented their New Agenda for Tech, see video below.

CHT Presents A New Agenda for Tech from Center for Humane Technology on Vimeo.

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One aspect of the Center for Humane Tech’s work I am particularly impressed with and that’s their ‘Ledge of Harms’.

After watching those two documentaries and these talks you should be well versed to make some decisions for you, your family and especially your kids.

An excerpt from the book ‘Surveillance Capitalism’ by Shoshana Zuboff who also features in The Social Dilemma documentary on Netflix.

1. A new economic order that claims human experience as free raw material for hidden commercial practices of extraction, prediction and sales;

2. A parasitic economic logic in which the production of goods and services is subordinated to a new global architecture of behavioural modification;

3. A rogue mutation of capitalism marked by concentrations of wealth, knowledge and power unprecedented in human history;

4. The foundational framework of a surveillance economy;

5. As significant a threat to human nature in the twenty-first century as industrial capitalism was to the natural world in the nineteenth and twentieth;

6. The origin of a new instrumentarian power that asserts dominance over society and presents startling challenges to market democracy;

7. A movement that aims to impose a new collective order based on total certainty;

8. An expropriation of critical human rights that is best understood as a coup from above: an overthrow of the people’s sovereignty.

Michael de Groot

If you’ve enjoyed this post and would like to support my writing feel free to buy me a coffee. 👇

Further reading:
https://www.stayingaliveuk.com/blog/2021/8/social-media-youve-made-us-all-addicted

Is 'LinkedIn Contacts' a sign of a full blown CRM?

Since the middle of 2012, LinkedIn have been rolling out new features, re-designed its user interface, upgraded the ability to include media on your profile and added more features to paid products for recruiters and sales organisations.

And now they are releasing ’Contacts’. The normal slow roll-out applies.

I predicted 4 months ago, without any prior knowledge that the natural extension of LinkedIn would be CRM (Customer Relationship Management).

I believe this is the start of it. It's a logical and sensible extension of LinkedIn, it makes complete sense. The hardest thing for sales people and marketers alike, is keeping up to date records of prospects inside customer databases, spreadsheets and address books.

Often people are employed or huge money is spent on cleaning data. There are organisations who sell directories to the most sought after professionals, like buying and HR professionals.

With LinkedIn, most business professionals will keep their details up to date. This means you have a database of contacts and prospects that will NEVER get out of date.

Introducing the New LinkedIn Contacts from LinkedIn

This is a sales professional’s and marketer’s dream. Link with this, all email communication, contact details and records of calls and interaction and you've got your dream CRM.

So now sales organisations have the triad of contact information directly inside LinkedIn, a ’social profile’, ’sales navigator’ and ’contacts’.

I can well imagine how this will develop further and do I think it would be worth upgrading to a premium account for this? Oh yes indeed I would. I am already a premium member anyway and was doubting some of the benefits, but now I can see how a premium member will receive some additional benefits in this integrated LinkedIn world.

By the way I don't think contacts is a charged product, but there are some features that are only available for premium members, what exactly I won't know for sure until I see the release.

The way I see it at the moment is that LinkedIn are the ’Apple’ of social media/networks. Facebook is the ’Microsoft’ and Twitter is just a ’News Ticker’ feed.

LinkedIn has developed a higher quality user interface compared to the others and its continuing to enhance this on their website as well as mobile.

They don't suffer from the volume of events and games invites either and now I know why they switched-off events last year. It's all making sense to me.

Their vision is right and they are doing the right things.

I am quite impressed as you can tell and I don't even work for the company!

If you want to learn how to create a great LinkedIn profile for FREE join me on my weekly surgery on google hangout.

http://stayingaliveuk.com/linkedinstinct/

If you want to swipe through hundreds of FREE insights and tips follow this link.

http://storify.com/stayingaliveuk/linkedinstinct/slideshow

Success with your LinkedIn journey, it will be worth it.

Do You Follow The Crowd?

If you are in business or working for a business, you are more than likely examining the results for 2012 and wondering what 2013 will bring. Reinvention? Examining the offer? Going in a new direction? Looking for new partners, sales channels, sales people?

These may all be questions that are being asked at the moment and maybe your business coach or business consultancy is asking you to think about those too?

Last question, why do we do this now when we have crossed this magical December 31st into a new year?

Shouldn't we be examining these questions each and every month? Maybe some of you do, but...

There's something in our human nature that causes us to be creatures of habit and we have a habit of following the crowd and when the world at large is doing it as well.

David Bowie decided to not follow the crowd. On the 8th January he released a new single and announced a new album, after a decade in the dark. OK so what is special about that? Well nobody in the music industry or press knew about the fact that he was recording, and they had no idea that the single was being released until it was done on the 8th January. So it made the national and international news instantly.

Why follow the crowd? We do it most of the time and research confirms that we are hard-wired to follow the pack.

Gregory Berns [ http://en.wikipedia.org/wiki/Gregory_Berns ] is an American neuroeconomist, neuroscientist, professor of psychiatry, psychologist and writer. He did some experiments with the ABC network in the US and below is a summary of one of the social experiments that he researched.

They invited a group of strangers to Jean George's Asian restaurant in lower Manhattan for a fabulous dinner -- and a surprise.

Party planner Colin Cowie and his friend, Donna D'Cruz, were in on the experiment. Their role was to exhibit outlandish behaviour most people wouldn't dream of while out at dinner with a group of strangers.

Cowie and D'Cruz licked their fingers, a dinner table no-no. Cowie picked his teeth. The guests initially seemed not to take the bait -- until dessert rolled around.

D'Cruz told everyone they should pick up pieces of mango face first, using their mouth. Eventually, people who were total strangers at the beginning of the evening were passing fruit back and forth, mouth to mouth.

Only Harold and Maria, a Canadian couple, passed on the gustatory familiarity. Finally, Harold was the only one who dared to ask, what is the point of the dinner?

Cowie explained the experiment to the group. "I think because we broke the rules, and we made things possible at the table, several of you followed suit with it."

One woman at the table said: "I think the majority of people will look to see what others are doing and follow their example."

Conforming Can Have Dangerous Consequences

This test is an example of our human need to conform. In fact, Berns' experiment is a variation of one done many years ago by another scientist trying to decipher an extremely vicious instance of conformity -- why so many Germans followed Adolf Hitler down the path to death and destruction. Berns says there are two ways to explain conformist behaviour.

"One is that they know what their eyes are telling them, and yet they choose to ignore it, and go along with the group to belong to the group," he said.

The second explanation is that hearing other opinions -- even if they are wrong -- can actually change what we see, distorting our own perceptions.

Berns wanted to see what was happening in the brain during his experiment. Using an fMRI, Berns found that, during the moment of decision, his subjects' brains lit up not in the area where thinking takes place, but in the back of the brain, where vision is interpreted.

Essentially, their brains were scrambling messages -- people actually believed what others told them they were seeing, not what they saw with their own eyes.

"What that suggests is that, what people tell you -- if enough people are telling you -- can actually get mixed in with what your own eyes are telling you," Berns said.

And for those who went against the group, there was another intriguing result: Their brains lit up in a place called the amygdala, which Berns calls "the fear centre of the brain."

"And what we are seeing here, we think, is the fear of standing alone," Berns said.

So why do people follow the pack no matter how ridiculous it seems? Perhaps it's not so much about good and evil, right and wrong, smart or stupid. It might be, as Berns' experiment suggests, that our brains get confused between what it sees and what others tell us.

Just knowing that might help us guard against it.

What product or service are you planning or considering that can be kept a secret until you are ready to launch it to your prospects and customers?

Keep your powder dry, have less fear about rejection and more resolve about success.

Stop following the crowd and be DIFFERENT in all areas of your business.

Success!

Have you noticed the LinkedIn changes yet?

Barack LinkedIn

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LinkedIn are gradually changing their look and feel and its not just the way the website will look, see Barack Obama's new profile below, which showcases what all our profiles will move to hopefully very soon!  To request an invite for the new profile go to http://www.linkedin.com/profile/about

Today, I also noticed that they've changed the email layout, which confirms a new connection with the same look and feel.

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Connection confirmation

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And furthermore a notification email, showing posts that people have liked and commented on, in a neat summary format.

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Screen Shot 2012-11-12 at 16.29.58

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And the notification email letting you know who endorsed your skills on your profile.

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Endorsement email

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No doubt there will be more changes on the way, like group discussion notifications via email.  LinkedIn's changes in look and feel are very welcome and will significantly differentiate them from other competing social business networks.

Are you spending enough time on LinkedIn?

LinkedIn, is getting more exposure, more prominence for business, headhunters and jobseekers. It's been the dark horse in the race for popularity and it's not there yet and has its issues. Company profiles, are still quite basic, but that will change in the future for sure. Network statistics appears not to be working and hasn't been for quite some months or maybe even years when you see the posts on google.

But they are catching up on all other aspects. Their Facebook style newsfeed, is looking better, the fact that they stopped you from posting via twitter into LinkedIn, means they are driving you to post in LinkedIn first and allowing those to go to Twitter instead.

Initially I balked at this change, but now I can see the potential of it being one way only.

For most business people having a business type relationship, means they prefer to stay away from Twitter, Facebook, Pinterest and other such personal consumer type sites.

By posting your updates via LinkedIn, means they can still go to your twitter account if you wish. The great thing is all your personal comments won't now pollute your LinkedIn account.

The trick now is to plan what you wish to post on LinkedIn. The best marketeers have an editorial calendar, planning what they are going to post and when. Allowing for seasonal effects, major events and company announcements, blogs and testimonials.

The recommendation is to post at least once per day, and these posts can be via your business page on LinkedIn or your personal profile. Oh yes the morning is the best time, as you will catch the commuters who are looking at content on their mobile devices.

The beauty of the business page, means you can assign admin rights to colleagues, which means you're not the only one posting content.

Content remains 'King', so be careful on choosing what you post. some guidelines on content type: Your own unique content; blogs, video, interviews, webinars, events, white papers 3rd Party content; industry news, expert third party research, news coverage of your company Sourced; customers, strategic partners, guest posts, linkedin polls, cross posts from linkedin groups, product tests, testimonials

Success with your LinkedIn journey and oh yes, please, please, please put a decent photograph of you on your profile!

What is stopping YOU?

I probably speak to people daily about the power of video and how this is such an important area for businesses to invest in. In fact I have been on about this since 2004, even before the birth and rise of YouTube and yes I was way ahead of my time, even if I say that myself. How right I was, if only I had invested more time and effort, I could have been an Internet billionaire by now. Oh well there's still time! http://www.youtube.com/watch?v=BRC16SEJMmc

And whenever I mention it, they agree, they wax lyrical about YouTube and how they have found stuff on there, which was really useful and how they learned so much from it. Or how they saw this really funny video about a cat and a dog!!

So why is it then that YOU aren't doing it yourself?? I even remember (ok so I am getting on a bit) when websites first started emerging, those horrible American sites with the textured backgrounds, companies were saying that it wouldn't take off and that people wanted to be able to feel something tangible, a brochure or a leaflet, is what they needed. The same people who said that email would never take off, because people wanted a physical letter, and I bet they also said that photography was wrong online and that there was nothing better than having a printed photo, to put into a physical album. You have heard it all before I know you have...

Could these dinosaurs also be the ones who said that social media was for kids and for sharing what you had for breakfast and how they didn't get it? Actually a lot of them are still saying that even now. Yep they certainly are! Ah I nearly forgot of course they also said that music could only be listened to via a physical product like a record or CD, yes even a CD was hard to swallow but they had to give in on that one, because the quality was better.

Back to Video then, let me share an infographic with you. Whether you believe it or not there are a few things I am sure you will accept.

Watching video is fast, you probably watch an average of 5 hours each day, whether through the TV, DVD's and online.

You get what's said in a video very fast, much faster then via the written word.

Most of your senses are engaged with Video, eyes, ears, feeling or VAK as the experts call it Visual, Auditory and Kinesthetic. Yes indeed these senses make you remember so much more from watching video. That's why 'the movies' are still so successful because they know how to get you to get a full sensory experience, which makes you want to come back for more and no I am not talking about the popcorn and coke!

Broadband speeds are getting faster and the roll out of fibre across the UK means soon everyone will enjoy over 30mb download speeds and even more over the next few years.

This means the likes of Netflix, Apple, Amazon and many more will see their video download services explode, in the same way music downloads did. And yes there will be the dinosaurs that say that copyright, piracy will be an issue and since when has that stopped anyone?

My appeal to you then is to get engaged with video, whether it's to promote your business, educate your colleagues or communicate to your staff.

JUST DO IT!!

How effective is your "SoMe" Marketing?

Most of us are now involved with Social Media, whether it's Twitter, Facebook, LinkedIn, YouTube or something else.  And if you're not, well you can't be having as much fun as most of us!

But...how do you know whether you are making progress, there are plenty of "SoMe" gurus, (me included), who will charge you for education and may even do all the hard work for your business with an even heavier fee.

So when I found SplashCube, I was delighted to find something that would help me, guide me, direct me and most of all track me on how well I was doing with my "SoMe" marketing.

They use a clever method, which is now known as gamification, basically a clever algorithm that calculates what you are doing and then produces the results in a clever graphical representation, allowing you to adjust your performance.  Thinks of it as a game that you are playing and every time you need to get better at the game you are told where you need to improve.

After you have connected your accounts to SplashCube, it will analyse what you need to be doing in order to maximise your "SoMe" marketing.

I have not seen anything better as yet, but let me know if you have found something better.

See the example below for my Twitter account.  To be honest (and I always am), you don't need to get an account with them to understand what you required to do, basically just adopt what I am showing you in these images.

In the image at the top of this post, there are some great suggestions on what you need to do for your various  "SoMe" accounts as well, and just to expand on one of them;

Facebook Fan Page |  Ask 2 questions in 6 days | Means that you need to post a question on your Facebook fan page every 6 days as minimum in order to get better exposure and engagement with your fans and grow your fan base.  Get the general idea?

Have a look at the image with Twitter suggestions, just copy these down somewhere and start acting upon them.

What SplashCube does, you can do for yourself, as long as you are disciplined and if you are not, then go ahead and open account with them. (By the way I am not affiliated to them in anyway, I just thought it was a "cool tool", which I felt I should share with you).

Success!

Blogs that wear Clogs...

I have done it, I have resisted doing it for months, but finally I have opened a hosting account with the brilliant 1and1.co.uk and transferred from a ".com" Wordpress account to a ".org", wordpress.org.  And I am delighted with it. Because now I am in charge of my own destiny, and able to make use of the thousands of plugins for Wordpress, develop true social integration and if need be mess with HTML and embed code, when I fancy.

It's quite incredible to think that only a few years ago, creating a website or blog was the domain of web developers, graphic designers, charging "an arm and a leg" to create a website for you.  But now the website is free and the hosting is a just a few pounds per month.  This makes it incredibly cost effective for anyone to have their own website and more importantly be in charge of their own updating as well.

Their is a huge amount of training available either through Wordpress and many others who have created hours of video or tutorials to help you develop your own learning of Wordpress.  And it's all free!  All you need is a bit of courage and a friendly help desk in 1and1.co.uk who give all their telephone support for free to get your hosting up and running.

The other thing I have learnt as part of my Social Media journey, is that blogs are more important then having a standard brochure website.  It means you can be more engaging with your audience, it allows them to understand better what the company is about and what they are up to, through reading or subscribing to their blogs.  Obviously if you are selling via the web then that is different.

Therefore my suggestion is to ditch the website, create an engaging series of videos (we can help with that), which talk about your business and create a "weblog" instead of a "website".

Most of the information you can include on a weblog is the same, it is just displayed differently, no difficult navigation buttons, just a simple clean layout is what is required and I hope that this is what I have managed to achieve here.

I have noticed that a lot of the latest websites have gone for this very clean, white and open design.  And I do like it, because it means my eyes are not distracted from lots of stuff on the site.  Hopefully it means that the viewer will stay on the site longer and will be more interested in making an enquiry.

Anyway I hope you like it and please feel free to leave me some feedback and share the site by using the social media toolbar wibiya.com at the bottom of this weblog.

And if you need any assistance in doing the same, you know where I am!

Success!

Honesty is the best Policy...or not?

I have been having a great time uncovering, albeit by accident, some interesting practices by Broadband Providers. The companies in question are Plusnet and Sky.

You will all know Sky, because they are very famous and owned by the Murdoch Empire, but Plusnet only emerged a few years ago and not many people know that they are owned by BT! Yep BT broadband trading under a different name, just to fool us all.

Anyway it all started when I wanted to challenge Plusnet, why they haven't been able to give me lower prices as per their advertised rates on their website and also in their advertising on bill boards and TV. It's something I have challenged them on, from time to time, and the last time actually was over a year ago. But more about that in a bit.

Firstly I needed to do my research and as I detest Talk Talk the other leading broadband provider, (just had enough of their door to door cold calling techniques) and we are Sky TV customers (and I don't really want to be), they are showing some great offers on their website (Sky).

So I did my research and to my absolute amazement they are offering existing Sky customers £7.50 for Unlimited Broadband and 3 months free! But you have to purchase Sky Talk line rental as well, which includes free evening and weekend calls, so that's ok and they are showing that at £4.75 per month.

And here is the picture of my basket to prove to you that it's very very clear. A total of £12.25 per month and on top of that 3 months free!!

Are you still following me?

Basically by moving to Sky, we could save ourselves over £200 per year, OMG that's an amazing deal, or so I thought!

I nearly hit the purchase button, I was very close, but I decided to get one stage further in the checkout process and saw this...

As you can see it's still showing me the same figures £7.50 and £4.75, but can you see that other statement at the end 'when your offer finishes', suggesting that the price increases to £49.50? (It does include our Sky TV, don't worry about that it's the increase of £7.50 that is important to focus on.

So how was this calculated then?  Cut a long story short, I decided to call them and check it out and after 20 minutes getting nowhere in India, they transferred me to the UK and the agent confirmed to me, after speaking to 2 other colleagues as she had a tough time figuring it out as well, that they had discounted the Sky Talk by £7.50 per month to allow for the free broadband for 3 months.  So they had hidden the discount inside the Sky Talk rate for 3 months.

Why the ... did they do it in this way?  This is surely completely misleading the customer!  Making me think they I am going to get a really low rate but really after 3 months the Sky Talk rate goes up, which means the original £12.25 per month become £19.75.  Not such a great deal after all!

'Honesty is the best policy', so why did they not show honestly how the calculations work?

http://www.youtube.com/watch?v=45Q13-poFBg

OK, on to Plusnet. Back in August 2010, I asked them why I was not able to get their cheap rates as advertised everywhere. They told me (a bit technical now), that my exchange was in what's called a market 1 and it needed to be market 3.  Basically it means that it needed more suppliers at the exchange and at least 3 of them need to have their equipment installed. All of this info I learned is available on www.samknows.com.  A great site with loads of detail about your exchange, and well worth reviewing in order to challenge your provider.  See the video a little bit further below.

Ok so then I asked them, when were they planning to put their equipment in the exchange and of course they were not, as they use the core BT network, after all they are owned by them!

So probably no chance of getting a cheaper rate then, so I left it.

Until now that is. See I decided to share with them the fact that Sky are able to give me unlimited Broadband for £7.50 per month and Sky and Talk Talk do actually have their equipment installed at the exchange.

Now instead of me writing what was said, I thought it would be interesting for you to read the full text of correspondence that went on between us.

22.11.11 2.48pm

I have noticed that you are offering some amazing deals at the moment. And although I have been in touch with you previously, we continue not to be eligible for these prices!  We are paying £17.99 for 60GB Broadband, plus £11.99 line rental. You are offering the Broadband now for £11.49, that's a saving of £6.50 per month and over the year of £78. I really believe that we are at a significant disadvantage staying with you.  As I am a Sky TV customer, I can get unlimited monthly broadband for £7.50 per month and line rental for £4.75 per month.  That is just £12.25 per month compared to your £29.98 per month. That is a massive saving of £212.76 per year! £17.73 per month!  Can you think of one reason why I shouldn't switch away from you?  I am really looking forward to hearing your recommendation on how I should proceed.

22.11.11 3.04pm!

Thank you for getting in touch. I can confirm you are now eligible for Plusnet Extra at £11.49 per month due to market area change. You were previously in a market 1 area meaning your price was higher, you are now in a market 2 area reducing costs.  To find out how this affects you please visit - http://www.plus.net/support/broadband/products/low_cost_areas.shtml If you choose to take up this new lower price service your monthly costs will be: Line rental - £11.99 (£12.99 as of 06/12/11) Plusnet Extra - £11.49 Total cost - £23.48 (£24.48 as of 06/12/11)

22.11.11 7.03pm

Thank you Kelly for coming back so quickly.  That's really interesting. In the past I was advised that I was not able to get cheaper prices. Here is one of the responses I received from Nick Godbehere, back in August 2010, when I tried previously to get cheaper prices from you.  "Thank you for your query. An exchange has to have at least 5 suppliers to be in a market 3 area. The rule is set in place by ofcom that lines with less than 5 available broadband service providers".  So it's now interesting to learn that a market 2 area now can give me cheaper prices!  Would you please be so kind as to confirm, when the exchange when to market 2?  If not I can find out from Samknows if need be.  Obviously you will be so kind as to give me a refund for the length of time that I could have had cheaper prices.  And you will obviously change the account on the cheaper prices immediately.  Looking forward to your response.

A short video explaining how to make use of Samknows and to learn about the differences between market areas and the resulting prices that you will pay for your Broadband.

http://www.youtube.com/watch?v=5k-5K9Ycxco

23.11.11 9.35am

Hello, I just received confirmation from Samknows that my exchange went to market 2 in December 2010.  According to my calculations, that will be a refund of: 10 months @ £6.50 = £65.00 providing that today's bill will be at the cheaper price.  Looking forward to your confirmation.

23.11.11 11.21am

Thank you for getting back to us.  The most we can refund regarding market changes is 3 moths. We can either provide you either a 3 month discount of £6.50 or a refund of £19.50. Please advise how you wish to proceed.  Please do not hesitate to get back in touch online at http://contactus.plus.net or by phone on 0800 432 0200 if we can be of further assistance.

23.11.11 11.33am

Please advise why you are only able to provide 3 months refund?  I have been asking about a discounted price since August 2010, without success.  Surely it is down to you to advise your customers that there was a market change and change their prices, as otherwise you are effectively stealing from your customers.  I wonder what Ofcom will have to say about this?  I look forward to a more positive response please advise who else does this need to be escalated to?

23.11.11 2.49pm

Up until July this year the only areas we had the lower prices in were those designated as Market 3 exchanges. From July 2011 we allowed new customers signing up in Market 2 areas to obtain the lower price too. Your exchange is currently set as Market 2.  As we've only been offering the lower prices on Market 2 exchanges since July, this is the maximum period we can backdate any discounts to you for. The changes took effect in the August bills so that's 4 months discounts we can give you at £6.50 per month.  I've applied these to your account for the next 4 months on top of ongoing reduction you're now entitled to following the Market classification change in July.

23.11.11 4.16pm

Thank you and of course I am grateful for the 4 months instead of 3. It does beg the question though why I was not offered 4 months by Phil and zero by Kelly?  My I remind you that the only reason you are now offering me cheaper rates is because I advised Plusnet yesterday that I was looking to move to Sky.  Now I am no expert, however I am being advised by Samknowsbroadband that the change to Market 2 took effect in December 2010. And they sent me this link as reference: http://stakeholders.ofcom.org.uk/consultations/wba/wba-statement/.  I have today spoken with Ofcom and lodged a complaint about this and have written to your Customer Services Director, of which letter is attached. You can look through tickets that I have raised back in August 2010, where I have been asking about why I was not able to receive cheaper rates, so you can look in the archives to read all those.  As a company you are really not portraying a good image for the Broadband supplier market and I thought Plusnet were different to all the others and clearly you are not.  I am not satisfied with the 4 months refund and if indeed the market 2 rules changed in December 2010, I expect a full 10 month refund accordingly.

23.11.11 5.24pm

Your exchange did indeed change to Market 2 back in December 2010, however at that time our prices for Market 2 customers were the same as for Market 1 (the higher value).  It was only in July this year that we made the decision to move Market 2 prices to match those of Market 3 (the lower value).  This is the reason that I've only offered 4 months as this is the timescale that Market 2 customers have had the cheaper price.  With regards to rules for the pricing in each Market area, that's up to us (Plusnet) to set what we sell these at to our customers and as I've said in my previous reply and this reply we didn't lower the price for Market 2 until July this year.

And it continued on Twitter too...

Plusnet's slogan 'Good Honest Broadband from Yorkshire' is very far fetched indeed, don't you think?

Sky's slogan 'Happily ever After', yes indeed after we have misled you and increase your rates 'after'!

Please share this article with all and every broadband user, so that they too can challenge their supplier for the best possible rates!

Good luck...

Phone Hacking | Murdoch | UK Government | Met Police | News of The World

OK I have been thinking how all this reminds me of something, something very familiar, something that started in a comic strip many years ago, something we have all been exposed to in our lives. Yes it's Superman, Batman and Robin, Cat Woman and I am sure you can think of many more. So here are some of the characters, can you think of any others?

Lex Luthor's son = James Murdoch

Daily Planet = News of the World

Batman = David Cameron

Robin = Nick Clegg

Superman = Ed Milliband

Police Commissioner Gordon = Sir Paul Stephenson

Cat Woman = Rebecca Brookes