You may not have used Buffer as yet, but I'm here to tell you that if you haven't then you MUST. Of course only if you are involved in posting on different social media platforms for your own business or you are doing it on behalf of the business you work for.
So let me summarise what in my opinion are the MAJOR benefits of Buffer.
It's a very simple app, that is focused on doing one thing really very well
It works elegantly on all mobile devices as well as your desktop or laptop browser
You can post direct from any browser by installing the plugin, which allows you to buffer anything that you come across on the web
You can install a sharing button on your own website for other buffers to use When you send your posts to buffer it does exactly what it says, it puts them in a buffer and releases the post based on your preferred time schedule, which you set-up in advance for each account
You can set up many different channels and after a recent update the following channels can be activated; Facebook (personal), Facebook (company page), LinkedIn (personal profile), LinkedIn (company page), LinkedIn (group), Twitter, Google+ (company page), Google+ (personal profile not yet available).
The ability to send an email to all your active accounts in one go and the post will be scheduled according to your time schedule
The app also provides analytics on the posts, which you are able to collate and monitor If you don't want to auto schedule your post based on your pre-determined time schedule, you can customise a specific date and time for specific posts
You are not distracted by other streams from your connections as with other scheduling apps
If you just want to share something instantly, you can do it in the moment and of course it will go to all your active channels
You can switch certain channels off to be included in the auto schedule and instead included as and when you wish
If you have your own URL shortener it will automatically convert it to your own URL. Needs a bit of organising but it works very well!
Buffer’s team are awesome and give fantastic customer service
They write brilliant blogs and not just about their service
Here's a blogpost sharing great tips for using buffer tog tether with a cheat sheet with shortcuts.
http://blog.bufferapp.com/top-hidden-buffer-hacks-features-social-sharing
Enjoy it and if you need any help, let me know or just contact @bufferapp.
Success!