As LinkedIn continues their roll out of 'long-form' (blog) posts across its membership, content is being created at an alarmingly fast rate. My own notifications I receive show from my personal connections are somewhere between 5-10 posts per day. And because I use many of the LinkedIn apps, including the flagship and pulse apps, it means I'm getting these notifications in 3 different places.
I know that some LinkedIn members are not at all happy about all these notifications, as some members do share posts that are all about self-promotion and as we all know we do de-test being sold to don't we?
I wanted to share my own balanced view of the downside and upside of Pulse long-form (blog) posts.
Downside
- Too many notifications about your network’s posts, which delivers pressure for us to go and read them. And this pressure may mean that we are turned off and don't want to read any of them.
- By seeing our network posting frequently, we then also feel pressured to make sure we keep up with all this posting and go into ’FOMO’ syndrome. (FOMO = Fear of missing out). The trouble is some of our network post 2 or even 3 posts per day. They really can't have a day job or they've employed someone to write all this material. Some of us (including me), believe this multiple posting is a massive turn off.
- Obvious promotional copy about products and services is a real nuisance to some of us. We don't appreciate that these people haven't got anything better to say about themselves or are willing to respect people’s preferences.
Upside
- Being able to tie long-form (blog) posts in with your LinkedIn profile is hugely beneficial. It allows readers to get a great insight in to your experience, knowledge, views and expertise all in one place. There actually is no other place on the web where you can achieve this today.
- As you post new articles, your network is notified every time you do this and thereby driving visitors to your posts. More views means more potential for engagement, comments and exposure.
- Your posts go to LinkedIn’s Pulse engine and categorised in the appropriate Pulse channel, creating even more potential for even greater exposure to LinkedIn members who you are not connected to.
You can draw your own conclusions about whether your personal brand will benefit from Pulse or whether the ’dementors’, who use it for self-promotion, will ruin its amazing potential.
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