I recently re-discovered Simon Sinek’s work on The Golden Circle. To familiarise yourself watch his TED Talk video. (audio quality does improve when he changes microphone)
http://www.youtube.com/watch?v=7zFeuSagktM
In essence he challenges us to think differently about how we present ourselves as businesses and especially how we create our marketing messaging to convince prospects to become clients.
Most of us have a tendency to articulate ’what we do’ and ’how we do it’. And rarely do we say ’why’.
Why is a really powerful word and very underused.
However kids say the word continuously as they grow up and as such this word is actually hard-wired in your brain, without you even knowing it.
Before you decide to buy anything your subconscious asks this question automatically.
You may not even realise it, but you do, especially if someone is pitching you a new product or service for your consideration. If they can't answer the ’why’ question for you, it’s unlikely you will buy from them and look elsewhere.
Of course we do buy stuff based on the what and how and usually you will fill in your own why, if the seller hasn't been able to articulate this for you clearly.
So your mission if you choose to accept it, is to review your marketing messages, especially your LinkedIn profile and start looking at ’why’ you do what you do?
http://www.youtube.com/watch?v=PH8uJEPOYDQ
Wishing you massive success always.