How are you feeling?…
How are you dealing with this Pandemic? I read a line on LinkedIn by someone who’s suffered with mental health in the past. He suggested that during these weird times we must avoid asking how are you and instead ask, how are you feeling? Personally, my answer would be; ‘It’s different that’s for sure’, and avoid answering the ‘feeling’ bit altogether and this might be the same for most?
Now that Winter is nearly upon us in the Western Hemisphere, we’re retreating more into our caves, don’t you think? Human nature as it is, is always wishing for better times, good news, miracle cures and to get back to the good (or bad) old days, but of course it never turns out that way. Usually there are potholes in the road, diversions on the route and inevitably many many mistakes by government officials along the way. Above all it will never go back to how it was, society has changed forever and beyond recognition. Then we have the; ‘To vaccine or Not to vaccine — what a massive question!’ — so many believing it will work, when they haven’t even published the data properly. After all, commercial companies need their stock value to go up during the pandemic, so of course they will make an announcement that will guarantee that, even the rest of the stock market responded favourably. Call me cynical, yes of course I am. Early on in the Pandemic I kept a daily Journal on Medium, (to help my own mental wellbeing), which I then changed to weekly and then I stopped it altogether a few weeks ago, it was exhausting to do in the end but at least I have something to look back at in years to come. 🥴
And now to business…
As a storyteller, I’m always thinking of better ways to tell stories for our customers. In the past couple of years, we’ve experimented more frequently with a tiny bit of 2D-Animation within our Whiteboard Animations, for example giving characters a little bit of movement in their faces, blinking eyes for example, making them come to life more. It has worked, our customers have been genuinely pleased with the results. Of course it takes more time to produce and time is money, unfortunately. Is business currently kind to you and your teams, well I hope it is? I bet it has been tough, it certainly has been a struggle in our studio, not many projects flowing in during the past 8 months and my small business qualifies for exactly zero handouts from the government. That’s why I’m reaching out really. Whiteboard Animations could be a great vehicle for delivering training, education and explainers. Explaining how things have to change for the future or how business has to be done differently, whether it is to educate customers and colleagues. It could be to get a mental health message out. If you can think of any opportunities at all, either in your organisation or you spot something elsewhere please do keep us in mind. So much appreciated.
Cartoons...
Did you know that we did cartoons? We created this one, showing Boris Johnson (The UK PM) on a mountain of toilet rolls, at the time that rumours spread about something called ‘lockdown’. We thought people got over hoarding and panic buying after (UK) lockdown 1.0, but exactly the same happened during lockdown 2.0. I don’t get it, why toilet rolls? Anyway, these cartoons can be animated too if needed, if you click on the image it will play on YouTube. A 20-seconds cartoon can be even more effective compared to a longer 90 or 120 seconds animation and of course much cheaper too.
Showreel...
I’m slightly embarrassed to say that I didn’t have a showreel to demonstrate a few of our productions. Seems fairly basic I know!. Anyway we’ve done one now and you can watch it in all it’s glory below, just click on the play button. Feel free to share it widely, every bit of promotion helps during these dark days.
That’s all folks...
This article was an email (which I sent to 50+ customers and prospects) and ended up much longer than I had intended, so apologies for that. If we’re not already connected on LinkedIn, let’s do so, just connect and feel free to look me up on Twitter, follow us on YouTube and maybe have a read on Medium, my blogging platform of choice.
Thanks for taking the time to read this far, I know there are a lot of distractions around and I don’t know about you, I’ve been inundated with emails about Covid PPE. Anyway, stay focussed, stay well, stay realistic and above all stay safe please.
I sincerely appreciated your past business or past interest and maybe one day we can either repeat or create some business together. Always happy to Zoom — link below to schedule one.
Best, M ツ
Michael de Groot
Chief Storyteller
Staying Alive UK - Zoom with me