Wyre Forest DC

Pickle What?

That’s the reaction by most when you mention the word Pickleball. Pickleball is the fastest growing sport in the USA with more than 4.5 million active players. That’s an awful lot of Pickleball being played each week.

Boredom was what got this sport started in 1965.

Three dads living on Bainbridge Island, near Seattle, came home one summer evening to find their children complaining that there was nothing for them to do. So, they found a net, a Wiffle ball, some ping-pong paddles, and created a game on an old badminton court that the entire family could play together.

It was a hit.

Over the next year, the three friends worked together to develop a set of rules, formalise the court layout, and introduce a larger plywood paddle that was good for striking the ball. And they decided to call it pickleball. (The name’s origins remain a matter of debate. Some believe it was named after a dog. Others say it’s a reference to a “pickle boat,” a thrown together boat made from the leftover rowers in crew races.)

Pickleball is a fun sport that combines elements of badminton, tennis, and table tennis. Played both indoors or outdoors on a badminton-sized court and a slightly modified tennis net. Two or four players use solid paddles made of composite materials to hit a perforated polymer ball, over a net.

‘Share Your Story’ Whiteboard Animation Productions — Update

Staying Alive UK - Share Your Story.png

How are you feeling?…

How are you dealing with this Pandemic? I read a line on LinkedIn by someone who’s suffered with mental health in the past. He suggested that during these weird times we must avoid asking how are you and instead ask, how are you feeling? Personally, my answer would be; ‘It’s different that’s for sure’, and avoid answering the ‘feeling’ bit altogether and this might be the same for most?

Now that Winter is nearly upon us in the Western Hemisphere, we’re retreating more into our caves, don’t you think? Human nature as it is, is always wishing for better times, good news, miracle cures and to get back to the good (or bad) old days, but of course it never turns out that way. Usually there are potholes in the road, diversions on the route and inevitably many many mistakes by government officials along the way. Above all it will never go back to how it was, society has changed forever and beyond recognition. Then we have the; ‘To vaccine or Not to vaccine — what a massive question!’ — so many believing it will work, when they haven’t even published the data properly. After all, commercial companies need their stock value to go up during the pandemic, so of course they will make an announcement that will guarantee that, even the rest of the stock market responded favourably. Call me cynical, yes of course I am. Early on in the Pandemic I kept a daily Journal on Medium, (to help my own mental wellbeing), which I then changed to weekly and then I stopped it altogether a few weeks ago, it was exhausting to do in the end but at least I have something to look back at in years to come. 🥴

And now to business…

As a storyteller, I’m always thinking of better ways to tell stories for our customers. In the past couple of years, we’ve experimented more frequently with a tiny bit of 2D-Animation within our Whiteboard Animations, for example giving characters a little bit of movement in their faces, blinking eyes for example, making them come to life more. It has worked, our customers have been genuinely pleased with the results. Of course it takes more time to produce and time is money, unfortunately. Is business currently kind to you and your teams, well I hope it is? I bet it has been tough, it certainly has been a struggle in our studio, not many projects flowing in during the past 8 months and my small business qualifies for exactly zero handouts from the government. That’s why I’m reaching out really. Whiteboard Animations could be a great vehicle for delivering training, education and explainers. Explaining how things have to change for the future or how business has to be done differently, whether it is to educate customers and colleagues. It could be to get a mental health message out. If you can think of any opportunities at all, either in your organisation or you spot something elsewhere please do keep us in mind. So much appreciated.

Cartoons...

Did you know that we did cartoons? We created this one, showing Boris Johnson (The UK PM) on a mountain of toilet rolls, at the time that rumours spread about something called ‘lockdown’. We thought people got over hoarding and panic buying after (UK) lockdown 1.0, but exactly the same happened during lockdown 2.0. I don’t get it, why toilet rolls? Anyway, these cartoons can be animated too if needed, if you click on the image it will play on YouTube. A 20-seconds cartoon can be even more effective compared to a longer 90 or 120 seconds animation and of course much cheaper too.

Showreel...

I’m slightly embarrassed to say that I didn’t have a showreel to demonstrate a few of our productions. Seems fairly basic I know!. Anyway we’ve done one now and you can watch it in all it’s glory below, just click on the play button. Feel free to share it widely, every bit of promotion helps during these dark days.


That’s all folks...

This article was an email (which I sent to 50+ customers and prospects) and ended up much longer than I had intended, so apologies for that. If we’re not already connected on LinkedIn, let’s do so, just connect and feel free to look me up on Twitter, follow us on YouTube and maybe have a read on Medium, my blogging platform of choice.

Thanks for taking the time to read this far, I know there are a lot of distractions around and I don’t know about you, I’ve been inundated with emails about Covid PPE. Anyway, stay focussed, stay well, stay realistic and above all stay safe please.

I sincerely appreciated your past business or past interest and maybe one day we can either repeat or create some business together. Always happy to Zoom — link below to schedule one.

Best, M ツ

Michael de Groot

Chief Storyteller
 Staying Alive UK - Zoom with me

Have you ever stood up for something?

I am sure you have.  I found myself angry when I saw a notice in the local paper that the council (Wyre Forest DC) was increasing the car park charges in my local area. Wyre Forest Carpark Charges Increases Table

So I decided to write a letter to the local paper, see below. They actually ran the story on their website on the 17th September, but published the letter in the paper on the 27th September.

Please sign the petition now:

https://www.change.org/en-GB/petitions/stop-carpark-charge-increase-in-wyre-forest

Car park charge increase - a very silly approach to regeneration (From Kidderminster Shuttle) 17th September 2012

 

I also reviewed their financial strategy document and noticed their strategy for increasing car park charges. Note that car parks are deemed as low risk and high impact in their risk matrix shown in this document. It also shows that the increase in car park charges will deliver an extra £35k in 2012/13 and £70k in 2013/14.

Also have a look at their Wyre Forest Forward document and note the council's aims. It is commendable especially the statement "help me with my financial situation". Obviously someone forgot to look at this chart when increasing the car park charges.

Wyre Forest DC - Financial Strategy 2012:15 | Carparking Extracts Summary

I had requested under the 'freedom of information act', the actual financial data on the income and expenditure for the car parks and was astounded on how much money they actually make from the car parks.

£1,000,000 from car parks alone and a total of 1,400,000 of income, delivering £500,000 of profit for the council.

Click the link below to read the data for yourself.

Wyre Forest DC | Carparks Income and costs 2009 to 2012 - Oct 16th 2012

 

Please sign the petition now:

https://www.change.org/en-GB/petitions/stop-carpark-charge-increase-in-wyre-forest

Thank you for your support to get these increases overturned.

Michael