suffering

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Why do humans inflict suffering on other humans?

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If you turn on any news channel or read any news publication or social media channel and pay careful attention to what is being said or written, you will discover that they basically report on human suffering.

It could be wars, ethnic cleansing, shootings, knife crimes, sexual assaults, human trafficking, drug offences and the list goes on, stories of countless human suffering inflicted on humans by other humans.

I've only started to wake up to human suffering after hearing the Dalai Lama speak about it a few years ago. He says that everyone is entitled to their human suffering and instead of interfering with it, we should have compassion for their suffering.

Everyone's entitled? But what if it is inflicted on the innocent, what if those that have been inflicted with suffering were just in the wrong place at the wrong time?

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Is human suffering totally and artificially predictable?

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The answer is a resounding yes! You and I have been contributing millions of digital actions to allow the likes of Google, Facebook, Apple and Amazon learn about our likes, our dislikes, our shopping behaviours, our feelings, our relationships, our networking, our friends and our enemies and much more besides.

The data is colossal and the collecting of it all has been fierce for decades, because all these companies knew that one day this data could be harvested, could be interrogated and could be used to make predictions.

Let's just imagine that apart from retargeting or remarketing a technology that has ads follow you around when you browse the internet, ads are served up to you before you even have thought of it. Sounds unbelievable, well consider this.