The answer is a resounding yes! You and I have been contributing millions of digital actions to allow the likes of Google, Facebook, Apple and Amazon learn about our likes, our dislikes, our shopping behaviours, our feelings, our relationships, our networking, our friends and our enemies and much more besides.

The data is colossal and the collecting of it all has been fierce for decades, because all these companies knew that one day this data could be harvested, could be interrogated and could be used to make predictions.

Let's just imagine that apart from retargeting or remarketing a technology that has ads follow you around when you browse the internet, ads are served up to you before you even have thought of it. Sounds unbelievable, well consider this.