linkedin

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LinkedIn Social Audio Events

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Let me start by making it crystal clear that you will only be able to host a LinkedIn Audio Event if you have 'creator mode' enabled. However anyone is able to join a LinkedIn Audio Event and joining events together with creator mode enabled is a really great way to ensure that you get the ability to host LinkedIn Audio earlier than most.

Once 'creator mode' is on, LinkedIn will eventually and automatically provide you with the ability to host a LinkedIn Audio event. There's no timeframe on how long this will take, I had creator mode on for months and only after attending several LinkedIn Audio events and checking daily did I notice that 'Audio Events' was enabled. I received no notification and there was no indication that I had gotten the feature. Now I have LinkedIn Live, Audio Event and Newsletters as part of my Creator Tools.

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Oh LinkedIn Help, know thyself!

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I have been observing the fact that LinkedIn Polls are taking over our newsfeeds. I was guilty early on, got massive engagement on a few polls, but it led to nothing, just like most posts these days on Social.

I saw the flood of polls flowing into my newsfeed and soon realised that everyone now knows that polls get a lot of engagement and they're all going berserk!

Beserk: Out of control with anger or excitement; wild or frenzied.

I posted why it is actually so popular, it's no accident:

https://www.linkedin.com/feed/update/urn:li:activity:6868989560437645312

So, after experimenting for a week, by unfollowing every 1st level connection that posted a poll and muting them when they commented on other polls (2nd level), the amount didn't reduce. I must have unfollowed/muted at least 100 people, but it has made no difference whatsoever. I am absolutely convinced that LinkedIn's algorithm prioritises polls in our newsfeed. You may wonder why? Well, it's simple really, more eyeballs means more active users on the site, which they can promote to advertisers, because adverts are one of the biggest moneymakers for LinkedIn, as it is for most social media platforms.