Lloyds Bank

Get the inside out

I believe it’s a fantastic campaign, well thought out and of course a massively important topic. Helping people who have mental health issues with their money issues or indeed the other way around.

I for one have been affected by money possibly my whole life. My Dad used to regularly say that there was never enough money and if any of the kids wanted to money he used to point to his back and ask if we saw any money growing on it. What makes it worse, my Dad used to work for the Bank of America. He ended up being an AVP (assistant vice president), not badly paid I would have said. Actually we never went without when we were young, although I do remember a very long period of my life when I was wearing 2nd hand clothes and some of them were great.

“Graffiti on an old brick wall reads “until debt tear us apart”” by Alice Pasqual on Unsplash

This didn’t set me up very well for my relationship with money. Basically when I had money, I spent it. When I look back now how much money I wasted, it makes me feel sick.

Only now, in the past 6 months when I have been enlightened by The Minimalists, has my relationship with money started to change.

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But, when I saw the advert by Lloyds promoting a brilliant campaign highlighting the need for acceptance of mental health and it’s often financial impact, I felt sick when at the end they showed the prancing horse with the slogan, ‘Lloyds, by your side’.

The reason I felt sick is that in the end, although I applaud the campaign, Lloyds did this for their own profit, to show that they care and therefore we should bank with them. In actual fact all my banking is with them, which makes it even worse!

Corporations are in it for the profit Michael, they’re not in it to be nice to their customers or even nice to people with mental health, they only care about their shareholders. Oh blast, what a load of charlatans they all are.

Happy banking!

Michael de Groot