Innovation

Slowly, Then All At Once

Hugh MacLeod & Gapingvoid Culture Design

“How did you go bankrupt?” Bill asked. “Two ways,” Mike said. “Gradually, then suddenly.” Ernest Hemingway’s “The Sun Also Rises”.

What Hemingway wrote about one of his book characters, Matt Mullenweg, the founder of WordPress says about the future of remote work (“Distributed Work”, as he calls it).

“On the distributed front, the future of work has been arriving quickly. This week, a wave of companies representing over $800B in market capitalization announced they’re embracing distributed work beyond what’s required by the pandemic:

Coinbase is going remote-first.

Facebook wants to be “the most forward-leaning on remote work.”

Twitter has allowed permanent work-from-home.

Shopify is now a “digital by default” company.

Square has indefinitely extended remote work.

Spotify is allowing work-from-home through 2021.

Change happens slowly, then all at once.”

And since this article was published, it continues…

Google to Keep Employees Home Until Summer 2021

After Google, Facebook, and Twitter, Intel to allow employees to work from home until June 2021

Of course, a lot of the disruption that occurred to people we know was due to the kind of housing people had. Suddenly being told to work from home is a lot easier if you live in a big house in a leafy suburb, than if you rent say, a $3200/month, 800 sq ft sleeping cupboard in Manhattan.

And with all those newly-remote’d office workers fleeing the big city, what happens to all the service jobs that satellite them (waiters, bartenders, personal trainers, etc). And without those service jobs to gainfully employ the artists, actors, poets, aspiring filmmakers, and other bohemians, what happens to the arts? What happens to culture?

Matt’s contention (and many people agree with him) is that “Distributed Work” is the future, all the C-virus did is accelerate the inevitable.

Which is precisely what most big change does, after all. Plus ca change…


Originally published by Gapingvoid Culture Design via their email newsletter dated August 12, 2020. You can also subscribe to their email via;

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Michael de Groot

All your content on Social has been lost!

It no longer makes any sense to post on Social Media. What purpose is it serving you? Are you advertising or are you showing off? At some level it meets a need in you to be recognised, looking for affirmation or even looking for attention. But all the content you have posted in the past 10 years has been lost, you are not able to retrieve it, unless you are writing on a site like this or on your own blog. This will be my strategy going forward. Writing in places where a permanent record is kept, where I can download my writings, which after all are precious and I have invested time, effort and thinking time towards.

Michael de Groot

But what actually is your purpose?

Hugh MacLeod

This for many of us is the question we contemplate for a lifetime. Often we align ourselves with the purpose of an organisation, a charity, a community and maybe even our own family.

And rarely do we get to fulfil our own individual purpose on this planet. Sure we may get some epiphanies along the way, when we say:

“I know what I’m here to do!”

And when we follow that calling, when we go down that route, that route which confirms to our minds what we’ve been put on this planet to do, we notice a small bit of doubt in the back of our minds that says:

“What if this isn’t it?”

That’s when the fear strikes, the fear that stops us from moving forward, the doubt that cripples us, that holds us back from being our true selves.

We’ve all had this feeling and even if you believe you haven’t been struck by this bug, I promise you, you will!

It’s okay, you are normal, you are part of the human race and I believe that we’re all put here to overcome that immense feeling of failure, that feeling of not fulfilling our true purpose, even if we think that we know what it is or was.

Let’s imagine, what if your purpose is actually to do exactly what you’re doing right now. I’m not talking about the work or non-work, I’m talking about what you’re doing right now in this moment.

In this moment you’re reading this article, correct?

Well that’s your purpose right now. Right now you’re reading the article, nothing else matters, that’s your purpose. When you finish reading the article and leave the screen to go and grab a coffee, then that’s your purpose now. And so it continues.

Your purpose are all those small elements of your life strung together into one long thread. The story thread of your life. If you want to innovate along the way by all means do that. Change direction with confidence, knowing that this is your purpose for now. I personally changed direction, pivoted into different projects about a dozen times. It’s only when I look back on those that I realise it was my purpose in those moments. Some worked out and many didn’t, but they all contributed to my story and made me who I am today.

Happy Innovating!

Michael de Groot


Poem by Nic Askew, which arrived in my inbox the day after I wrote this!

THE WHISPER AND THE ECHO

A man looked for meaning.
For his very place in life.

He searched high and low.

He’d often hear a whisper, calling
his name from the other side
of what seemed like a door.

A door that remained hidden
from his ability to see.

Frustrated, he’d knock on
everything that resembled
a door. Turning here,
and there. Turning
just about anywhere.

Then one day,
unannounced,
it opened.

And he realised that he’d been
knocking from the inside.
And that the whisper
had been an echo.

The echo of his own soul
reminding him that
he was already home.


Nic is a Former (Geographical) Explorer and (Business) Managing Director. Now an Educator and Film Maker. He is the creator of Soul Biographies (®), which includes the search for ‘The Soul of America‘. And the profound INNER VIEW Method. His work is in the arena of the Transformation of the Human Experience.