The purpose for Social Media is what?
Growing a following?
Posting content?
Getting likes, hearts, shares?
Being popular?
Nope, none of the above.
Being on Social should have only one outcome and that’s to receive calls.
There really is no other outcome!
Calls can arrive through the phone or via a form. The only measure therefore should be how many calls are you getting.
Social should drive your audience to your website and then your website should convert them to calls. You need the right detail, the right call to action and the right form and all above ‘the fold’.
Once you receive or make calls you have an opportunity to convert.
If anyone is busily trying to increase a following or measure the amount of likes and hearts, please assure them that it’s the wrong measure.
Happy calling!