I recently watched a documentary named ‘The True Cost’ of course it was on Netflix.
[embed]https://www.netflix.com/watch/80045667[/embed]
It documented the true cost of our incessant desire for the latest fashion, yes men and women of course.
I used to work in the fashion industry for 28 years, I worked in fabric mills, yarn mills and garment mills, never in retail though. But the garment makers were our clients and the retailers were our enemy! How ridiculous to say they were the enemy. Well because they wanted lower prices and higher quality every single year. I’m talking in the main Marks and Spencer here.
They asked us to fund their discounting and made us hold on to stocks in our warehouse when sales didn’t happen as they expected.
The retailers really are the scum that causes all the pollution, the destruction and the mental and physical health issue sin humans in the developing worlds.
But they are not alone, you and I must also take responsibility. We want things cheaper and faster and we are addicted to consumerism. There are young women on YouTube making money from their videos unpacking shopping bags and sharing their excitement and delirious delights on the garments they reveal live on air. Only to get you to buy them.
Little do we know that these young women are being sponsored by the retailers and receive not only a handsome advertising revenue from YouTube they receive money from the retailers to advertise their products too. They’re called influencers. It’s the latest tactic on the web and you are totally oblivious to it.
Watch the documentary and weep. Your shopping habits will change forever.
Happy shopping!
