When I saw a tweet about this day on Thursday 30 June, 2022, my reaction initially was, oh no not another social media marketing ploy.

I then reflected a little and I remember how excited I was when Facebook came about and how even more excited I was when Twitter emerged. I hadn't even considered LinkedIn properly and over time I did like LinkedIn the best, because of it B2B flavour. I threw myself into all social media feet first, my head followed later.

I got clued up on all of it, sought out training in the USA, I remember how backward the UK was. At the time I was working freelance for a training company who provided online management best practice training, all text based. I told the MD that social media was important and it was going to get big. He dismissed it and said and I quote, ‘I am not interested in knowing what people have had for their lunch’.

Many years later he hired me to run a LinkedIn training session for him and his staff.