Aversion

Our human suffering dictates our direction of travel.

Every single human suffers in their life, it’s part of being a human. We make most of our decisions to avoid suffering. For example we swallow a pain killer to avoid pain and as such we become conditioned to swallow painkillers for the rest of our lives.

In the U.K. the sales value of over the counter pain killer drugs was 658 million* pounds in 2020.

*Source statista.com