Data Privacy

Big Data Sucks

In case you didn't already know, I've been on this 12+ month journey to reduce my spam/junk email and believe it or not some days I have ZERO spam/junk emails. Yeah I know, unbelievable right? It's been hard work and I’ve learnt a massive amount. When you focus on something with great attention more and more information gathers from the ether and finds it way to you.

Incredibly this week I received a ‘notice of data processing’ email from a company I had never heard of, but it has given me an insight into the rabbit hole of big data and the companies that are gathering huge amount of company information with the singular goal of selling it on to interested spammers. They all claim that they gather this information on the basis of 'legitimate interest', the biggest loophole that has been invented by countries' information commissioners. There's never any 'legitimate interest' in my view to send unsolicited emails these days.

I predict one day this loophole will be closed off, but it will need a lot of lobbying by citizens towards government institutions to do so.

Let's examine my rabbit hole. I have highlighted the company names that I have investigated and communicated with and what I discovered in the process.

How Facebook (ab)uses your mobile number!

I am receiving quite a few notifications on the Facebook mobile app (although I don’t look that often), asking me to do something with my mobile number, well I didn't think I had it on there, in fact I don’t have it on my profile, but in researching further I discovered it’s there in the background, stupid me. More about that in a bit, but first a few things to share for context.

I am not a big fan of Facebook and I am very suspicious of Mark Zuckerberg. He is exactly the same as any dictator who has ever lived and lied his way into becoming a billionaire, just think about it.

Facebook had 2.912 billion monthly active users as of January 2022, placing it 1st in ranking of the world’s most ‘active’ social media platforms. Nearly 3 billion people on the globe have happily shared their email and very likely their mobile number with Facebook. This data that we have so willingly shared is a forever unlimiting goldmine for Facebook, it’s shareholders and it’s advertisers. Facebook’s monthly active users equate to 36.8% of all the people on Earth today. I call that a pretty big dictatorship!

They (Facebook) have been accused of so many data crimes, but have never been prosecuted and nobody has gone to jail, okay they’ve had a few minor fines, which basically was pocket change for them. You can read the whole timeline of their crimes here: A timeline of trouble: Facebook's privacy record and regulatory fines, by Guild ~ 4 August, 2021

China! Maybe they have sorted Social Media addiction?

I have no idea where China is with Social Media/Big Tech, but I gained a bit of an insight by listening to an episode titled “A fresh take on Tech in China” on the podcast ‘Your Undivided Attention’, which features Tristan Harris, who Co-founded Humane Tech and starred in The Social Dilemma. Do check out these two websites.

https://www.humanetech.com/podcast
https://www.thesocialdilemma.com

I first came across Tristan via an awesome Ted Talk, “How a handful of Tech companies control billions of minds every day”.

Spam Report 7: Case Study profiling Adweek

If you’re a marketer you will likely have read or heard of Adweek, correct? Yeah, me too. At one point I even had a shortcut in my Apple News app, which I rarely use nowadays. All news are ads, period.

Back to Adweek, out of the blue I received an email from Cindee Weiss, Production Director at Adweek. Don’t know her, never communicated with her, never signed up to anything from Adweek, as far as I know they are completely unknown to me.

I did my normal checking, which mail server, IP, domain etc. so I could report the domain. But nobody wanted to know, so I emailed Cindee and was astounded at her blatant response to my questions.