So Facebook have changed their algorithm again and the world is up in arms. Regular users are raising their arms in celebration and those with business pages are raising their arms in anger.
All of us who have business pages were promised a free business page to promote our business to followers for free.
And then things slowly changed for the worst.
Slowly our business posts stopped appearing on our followers newsfeeds. But all the trainers out there suggested that as followers rarely will go back to the business page, we must keep active and post at least once per day.
What a crock of s..t, that turned out to be.
My motto with Social Media is ‘expect the unexpected’, the fake news debate has given Facebook the best excuse ever.
Right, they said, let’s reduce the amount of business page posts to newsfeeds in case it contains fake news and that way we can tell owners of business pages that the only way they can have visibility is to pay for our bargain basement adverts.
Let’s change the forecast for Facebook ad revenue by 2020, which was $60 billion, just mobile ads by the way, to $90 billion.
The only winner for this change of algorithm is Facebook.
DUH, who else did you think was going to benefit, you?
Happy Facebooking!