Those of us that are digitally active, dream of the day when our content goes viral. But what does viral actually mean? Does it mean our desire for fame, fortune and celebrity status or does it mean getting noticed by your prospects and achieving more sales for your business?

The dream could also be about how can you make people’s lives better by sharing your content, so it potentially could make a difference in their lives?

We are all the same, we have a need to be loved and that need shows up in many places. It could be that you desire love from your parents, your spouse, your kids or your friends and colleagues and then in the past 9 years we’ve moved that desire to the digital world.

Now we desire love from total strangers, in some way wishing to reach celebrity status in our own world, believing it will makes us happy. Have you witnessed what happens on social media with famous people? They get trolled, abused, harassed by those complete strangers that we wish to be loved by.

There is another word for this, it’s called ‘suffering’.

Happy suffering!

Michael de Groot