We’ve all decided to do it, “content, content, content” is the biggest buzzword on the Internet. And we’re all totally petrified for missing out on this trend.

But what if this isn’t the answer, if we know that the average attention span is only 20 seconds, why do we continue publishing so much content, there’s just no proof that it even works.

Everyone’s busy creating content in order to feel that they are becoming a thought leader and that will lead ultimately to customers interested in your products and services, which leads to money and an interesting lifestyle, which potentially will lead to happiness.

And that is the ultimate goal, ‘happiness’.

Happy writing!

Michael de Groot