Look at me
One thing that’s becoming very clear on Social Media these days and that’s our incessant need to be noticed and gain recognition. Whether it’s by doing Facebook Lives, LinkedIn Natives, these are videos on LinkedIn by the way, or just regular or irregular posts, we have a need to be seen.
Because there’s a constant stream of noise, we are now becoming extremely good at zoning out most of the posts that don’t grab our immediate attention and most of the time our brain is searching for stuff that will makes us laugh or go ‘wow look at that’.
When Facebook first appeared, I was excited, I was so excited, I even predicted, stupidly and correctly that Facebook would be the equivalent of Google, it’s own eco-system, not needing google at all and creating its own massive web presence.
Of course I hadn’t realised it would become reality and neither did I appreciate that it would just be a massive advertising engine for brands and individuals with their tiny business pages.
And slowly over the years I have come to realise that Facebook is a monster, something that IS doing evil and dishonesty in the process. However when over 2 billion people are on the network, the marketers who have billions of goods to sell, have to put their ads there. Google isn’t coming even close.
For the rest of us, we’re all doomed into mental health armageddon.
Have fun there!