Because it takes us back to our magical childhood. Even before we could comprehend what was being said, our parents read stories to us. They took us on a journey, where anything was possible, where we could imagine anything with the use of our brain. We created mystical characters who did not exist in the real world but, as far as we were concerned, they were as real as you and me.

Hollywood have always known that we all LOVE stories!

When we watch or read a story we start creating images in our brain to fill in the missing parts. Let’s take the following paragraph.

“Jane, who drove too fast in her red sports car down the busy highway, was excited about the prospect of meeting up with her friends, who were waiting for her. They were waiting for her in her favourite restaurant at a table by the window with a view over the lake. Sundown had just started and the light was bouncing off the water, which was still and sparkling in the remaining light. Ducks were drifting peacefully on the water, heading towards their night retreats. Jane was running late”.

You just created several images in your brain taken from your library of images which are stored in billions of neurons. More than that you emotionally connected with Jane: we’ve all been late for appointments and know what it feels like to be rushing to try and get to our destination faster. You also love being able to get a table by the window in a restaurant, especially with a view over a lake. Oh wow, just imagine that. And who doesn’t like seeing ducks drifting on a lake at sundown?

This means that you didn’t just imagine Jane’s journey and destination, you actually wished you were Jane. Or John, of course, if it was a guy who featured in the story.

So, if we emotionally connect with stories what do you think the best marketers in the world do? Correct! You guessed right...they tell stories.

You can download the full story by clicking the link HERE.

#storytelling #content #socialmedia #engagement #marketing #socialselling #sales #empathy

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