If you're in business or you're an ambitious sales professional, this post is for you. I know that we all want business but...

You need to read the signs before upsetting to your buyers. Read the email below and let me know what you think?

{I have removed sensitive information in order to protect the email sender}

I was horrified, not because the email upset me, but because I couldn't believe the tone of the email.

Let me give you the background without giving away who or what it was that I was buying.

After some difficulty, I needed a quote from a third-party in order to fulfil a potential project that I was quoting for. It took me over a week to get a response and that was because my emails weren't getting through to the supplier. In the end it was an IT issue with servers, but still it took some considerable time to sort out. Probably not the supplier's fault, but it happened.

After finally agreeing a quote, which wasn't that easy either, I sent my proposal to my potential client. In the meantime, I'm assisting and sorting out email server issues with my potential supplier. They then send several emails chasing me to see if the project is on or not. That's fine I don't have an issue with chasers and I did warn my supplier that my client had a budget he needed to achieve, so he was probably searching elsewhere.

So after receiving another chaser email from my supplier, I advised them that I had already chased up my potential client and that it was entirely possible that they would be searching for a cheaper price in their local country.

At this stage I have never placed any business with my supplier, so you would have thought that they would hold back a bit. But then that email arrived and I was amazed.

The message here is a simple one. Respect your potential buyer's process and lead-time for getting things done. Do NOT chase too many times.

You have to know when it's appropriate to send a reminder and when it's appropriate to send a chaser. They are not the same! And certainly when you are waiting to get the order confirmed don't send chaser emails.

And then there is the 'UpSelling' tactic. NEVER 'UpSell' when you haven't even got onto first base yet. Why would anyone wish to buy other products when they haven't even experienced your service yet? Especially as the service so far hasn't been that great!

Wishing you massive success always!

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