(135 million+ LinkedIn professionals around the world as of November 3, 2011)
I attended a recent networking event and chatted with business people, who were there because like me they would like more business. I was taken aback a little when 2 people that I spoke to out of the 5 that I met, who shared with me that they were “afraid” of LinkedIn.
I use the term “afraid” on purpose because, when I asked them whether they were on LinkedIn, which is a standard question I ask every business person I meet, their faces filled with horror and then they shared with me the reasons why they either weren’t there or why they were very very careful who they connected to.
Maybe I am the naive one, but my philosophy with Social Media is to either be active in it and play full out or stay out of the game, you can’t be half in and choose when to come out and play and when to stay at home.
But it got me thinking, maybe there are more of you out there, who are “afraid” also, so I wanted to write this article to appeal to your more liberal side, the part of you that has courage and is willing to take a few risks, because you know you’ve got that part inside of yourself, don’t you?
Here are the “fears” that were raised with me today:
People who I have never met or spoken to, ask to be connected to me on LinkedIn, why?
They tell me that they are wishing to grow their networks; well they are pulling me into the same mindset and I do not wish to be part of it!
I am very choosey who I connect to, because I only wish to be connected to people, who I have met and I have got to know them and what they are about
What if they start calling my contacts and telling them that they know me, when really they do not?
And I am sure there could have been more. The real reason for the “fear” is actually ignorance and I don’t mean that in a negative way, I actually believe it is really positive, because there is a fantastic opportunity to educate people.
I consider LinkedIn as my virtual business networking database. LinkedIn is actually very ethical, it is run with the same principles as face to face networking and yes of course it is ideally best to have met that person or at least to have spoken to them. However business is a numbers game and in order to have some influence in your business community you do need to connect with people who can be in your circle of influence.
It is good to build a relationship with people who you have not yet met face to face and yes try and do that even if you are only connected virtually. Actually LinkedIn is so transparent, they can learn about you, your history, your experience, your business goals and learn so much more, which you would never be able to share at a face to face networking event.
We all need to do more with less, so LinkedIn is the perfect vehicle to network, without the expense of attending networking events, breakfasts, lunches etc. It is becoming more acceptable to do things virtually and of course I appreciate it’s not everyone’s “cup of tea”.
We need you all to start getting into the game and changing your mindset, because this is only going to continue to grow and we would like you to be there with us and be part of the journey.
There is a huge amount to know about LinkedIn and I have witnessed the massive changes it has undergone in the past few years, which I promise you will continue, especially as they have gone public now.
Below I have shared my own network stats on LinkedIn and you can see the reach you can have with only a few connections. They say that the level below your direct contacts are where your real business opportunities lie. You can see that I have 365,000 connections that are 2 degrees away from me. That’s just unbelievable and I could never imagine that I would be connected to so many people. However if you notice carefully Linkedin, presents a small box to you every time you log in, which says “people you may know”. And when you click through you will see a list of page after page with people that are 2 degrees away from you. Well the same is presented to everyone that goes on LinkedIn and is active on there and that’s how you get noticed, that’s when people view your profile.
I hope you take on board what I am trying to convey, but just in case you don’t, I would be happy to explain some other finer points to you at any time, just post a comment or question on here.
With the majestic rise of YouTube, there really is no excuse for any of us not to be making more use of video in our communications with clients, training of our employees and using it to get our marketing message out.
The images are from an infographic commissioned with research data from the following 3 companies; smallbiztrends.com | getresponse.com | emailmarketingreports.com and gives us an idea about how important video is in email marketing.
It reports that around 80% of small businesses see videos as a vital medium through which to communicate to their audience. With around 88% of companies considering video most effective in training courses (29%), product demos (22%), product promotions (19%) and customer testimonials (18%).
I have certainly started focussing more on video, whether it is to explain a concept in social media or assist people in getting their marketing message out to prospects.
I have also learned from Fusion Universal, that presentations never need to be dull any longer. Instead of the usual death by PowerPoint it’s more effective to create a 2-3 minute video, which you play at the presentation, and gives the client the essence of your proposal. Then you can spend most of the meeting discussing it, rather then taking up most of the meeting discussing your presentation or demo.
You can literally see the delight on people’s faces, when they have just watch a short video and “get it”. It solves a massive problem and that is “attention-span”. Most of us struggle to concentrate for more than 5 minutes sitting through a presentation. Our mind is always thinking and even when someone is talking to you, you are thinking. Even when you are reading this you are thinking and our thinking wanders from thinking about the subject being discussed or presented to our personal thoughts, back and forth.
What we do a lot is deciding whether we agree with something or not and we get ready with our critical questions and objections in the first place. This I believe comes from our primeval survival response to believing that this may be threatening to us in some way. Therefore I have to ask some challenging questions, to make sure that I will be safe. Does that make sense?
My recommendation to you is to investigate the use of video more in your endeavours on the web and with your marketing activities. It will continue to grow and it’s time to become more active with it.
Most of us are now involved with Social Media, whether it’s Twitter, Facebook, LinkedIn, YouTube or something else. And if you’re not, well you can’t be having as much fun as most of us!
But…how do you know whether you are making progress, there are plenty of “SoMe” gurus, (me included), who will charge you for education and may even do all the hard work for your business with an even heavier fee.
So when I found SplashCube, I was delighted to find something that would help me, guide me, direct me and most of all track me on how well I was doing with my “SoMe” marketing.
They use a clever method, which is now known as gamification, basically a clever algorithm that calculates what you are doing and then produces the results in a clever graphical representation, allowing you to adjust your performance. Thinks of it as a game that you are playing and every time you need to get better at the game you are told where you need to improve.
After you have connected your accounts to SplashCube, it will analyse what you need to be doing in order to maximise your “SoMe” marketing.
I have not seen anything better as yet, but let me know if you have found something better.
See the example below for my Twitter account. To be honest (and I always am), you don’t need to get an account with them to understand what you required to do, basically just adopt what I am showing you in these images.
In the image at the top of this post, there are some great suggestions on what you need to do for your various “SoMe” accounts as well, and just to expand on one of them;
Facebook Fan Page | Ask 2 questions in 6 days | Means that you need to post a question on your Facebook fan page every 6 days as minimum in order to get better exposure and engagement with your fans and grow your fan base. Get the general idea?
Have a look at the image with Twitter suggestions, just copy these down somewhere and start acting upon them.
What SplashCube does, you can do for yourself, as long as you are disciplined and if you are not, then go ahead and open account with them. (By the way I am not affiliated to them in anyway, I just thought it was a “cool tool”, which I felt I should share with you).
Facebook is amazing and with an end of year (2012) forecast of 1 billion people who have a profile on Facebook, it’s a brave person who says that they have reached their peak. Even those people who criticise Facebook are eventually convinced by their family members to get a profile and connect with them there.
But one thing that I believe they will be remembered for most is the ability for anyone who upgrades to “Timeline” to have their life history in activities, photos, videos and events for family members and friends, young and old to view.
I have always been fascinated by my own parents’ history and indeed my family history. It’s even more interesting that my Dad was Dutch and my mother was Anglo-Indian. Can you just imagine what their timeline would look like if I had their full history from their birth until death for me to review on Facebook?
And my family is not special in fact everyone’s family is special to them and just think how grateful your children and grand children will be if you were to complete your full life history inside Facebook’s “Timeline”.
This became even more evident when my father-in-law passed away on the 10th January 2012. I only knew him a few years, but even in this short time I learned that this man had a very interesting history. He was a criminal lawyer, a glass expert and an enthusiastic letter writer to national and local newspapers. He even managed to get on BBC Midlands Today in the past 2 years. It would have been really interesting to review his full life history.
So the best thing my wife Clair could do, thanks to Facebook, was to set up a Facebook page to allow people to post photos and messages about him. The local press in his hometown, Stourbridge, also included the page URL in their online and off line news reports about him. I did not have this opportunity when my parents passed away and now anyone can create a Facebook page in the memory of a loved one.
Thanks to Facebook, all of us have a fantastic opportunity to create our own life story there and when we do eventually cross over to the “other” side, there will be a history for our loved ones who remain on earth to look at and remember us by.
So my message to all of you is convert to “Timeline” and start populating each of your years since birth with your key events, photos and activities. Not only is it a great way for you to review your own life and remember everything you have done, it will also provide a rich picture for your family and friends and understand your history right now whilst you are still on planet earth.
Success!
This article is dedicate to John V. Sanders who passed away peacefully on the 10th January 2012.
Belonging to a number of Social Media sites and wishing for half the world to follow you is becoming a chore for most people. Including numerous links in email signatures, business cards and the like is even more stressful.
So when I found about.me, I was delighted to have the opportunity to create a one page summary about myself and my business and have all of my Social Media links shown as icons or ‘chicklets’ as they are known in the Industry. It also allows you to include other url’s to your website or maybe specific YouTube videos, it’s really very handy.
And as a bonus you also get some stats with it. You can check out how many times you have been viewed and if it’s working for you. And if you have a great image that you would like to use as background that says something about you or your business then that is possible too.
It means you only need to include one link in your email signature and so what I’ve done is to register a .me domain in my case stayingaliveuk.me and I include this in my email signature, but qualify it as ‘SoMe’, which hopefully many will now recognise as the abbreviation for ‘Social Media’.
Check it out and see what you think, it’s a great virtual business card, which I think will catch on. about.me
I have done it, I have resisted doing it for months, but finally I have opened a hosting account with the brilliant 1and1.co.uk and transferred from a “.com” WordPress account to a “.org”, wordpress.org. And I am delighted with it. Because now I am in charge of my own destiny, and able to make use of the thousands of plugins for WordPress, develop true social integration and if need be mess with HTML and embed code, when I fancy.
It’s quite incredible to think that only a few years ago, creating a website or blog was the domain of web developers, graphic designers, charging “an arm and a leg” to create a website for you. But now the website is free and the hosting is a just a few pounds per month. This makes it incredibly cost effective for anyone to have their own website and more importantly be in charge of their own updating as well.
Their is a huge amount of training available either through WordPress and many others who have created hours of video or tutorials to help you develop your own learning of WordPress. And it’s all free! All you need is a bit of courage and a friendly help desk in 1and1.co.uk who give all their telephone support for free to get your hosting up and running.
The other thing I have learnt as part of my Social Media journey, is that blogs are more important then having a standard brochure website. It means you can be more engaging with your audience, it allows them to understand better what the company is about and what they are up to, through reading or subscribing to their blogs. Obviously if you are selling via the web then that is different.
Therefore my suggestion is to ditch the website, create an engaging series of videos (we can help with that), which talk about your business and create a “weblog” instead of a “website”.
Most of the information you can include on a weblog is the same, it is just displayed differently, no difficult navigation buttons, just a simple clean layout is what is required and I hope that this is what I have managed to achieve here.
I have noticed that a lot of the latest websites have gone for this very clean, white and open design. And I do like it, because it means my eyes are not distracted from lots of stuff on the site. Hopefully it means that the viewer will stay on the site longer and will be more interested in making an enquiry.
Anyway I hope you like it and please feel free to leave me some feedback and share the site by using the social media toolbar wibiya.com at the bottom of this weblog.
And if you need any assistance in doing the same, you know where I am!
I have been having a great time uncovering, albeit by accident, some interesting practices by Broadband Providers. The companies in question are Plusnet and Sky.
You will all know Sky, because they are very famous and owned by the Murdoch Empire, but Plusnet only emerged a few years ago and not many people know that they are owned by BT! Yep BT broadband trading under a different name, just to fool us all.
Anyway it all started when I wanted to challenge Plusnet, why they haven’t been able to give me lower prices as per their advertised rates on their website and also in their advertising on bill boards and TV. It’s something I have challenged them on, from time to time, and the last time actually was over a year ago. But more about that in a bit.
Firstly I needed to do my research and as I detest Talk Talk the other leading broadband provider, (just had enough of their door to door cold calling techniques) and we are Sky TV customers (and I don’t really want to be), they are showing some great offers on their website (Sky).
So I did my research and to my absolute amazement they are offering existing Sky customers £7.50 for Unlimited Broadband and 3 months free! But you have to purchase Sky Talk line rental as well, which includes free evening and weekend calls, so that’s ok and they are showing that at £4.75 per month.
And here is the picture of my basket to prove to you that it’s very very clear. A total of £12.25 per month and on top of that 3 months free!!
Are you still following me?
Basically by moving to Sky, we could save ourselves over £200 per year, OMG that’s an amazing deal, or so I thought!
I nearly hit the purchase button, I was very close, but I decided to get one stage further in the checkout process and saw this…
As you can see it’s still showing me the same figures £7.50 and £4.75, but can you see that other statement at the end ‘when your offer finishes’, suggesting that the price increases to £49.50? (It does include our Sky TV, don’t worry about that it’s the increase of £7.50 that is important to focus on.
So how was this calculated then? Cut a long story short, I decided to call them and check it out and after 20 minutes getting nowhere in India, they transferred me to the UK and the agent confirmed to me, after speaking to 2 other colleagues as she had a tough time figuring it out as well, that they had discounted the Sky Talk by £7.50 per month to allow for the free broadband for 3 months. So they had hidden the discount inside the Sky Talk rate for 3 months.
Why the … did they do it in this way? This is surely completely misleading the customer! Making me think they I am going to get a really low rate but really after 3 months the Sky Talk rate goes up, which means the original £12.25 per month become £19.75. Not such a great deal after all!
‘Honesty is the best policy’, so why did they not show honestly how the calculations work?
OK, on to Plusnet. Back in August 2010, I asked them why I was not able to get their cheap rates as advertised everywhere. They told me (a bit technical now), that my exchange was in what’s called a market 1 and it needed to be market 3. Basically it means that it needed more suppliers at the exchange and at least 3 of them need to have their equipment installed. All of this info I learned is available on www.samknows.com. A great site with loads of detail about your exchange, and well worth reviewing in order to challenge your provider. See the video a little bit further below.
Ok so then I asked them, when were they planning to put their equipment in the exchange and of course they were not, as they use the core BT network, after all they are owned by them!
So probably no chance of getting a cheaper rate then, so I left it.
Until now that is. See I decided to share with them the fact that Sky are able to give me unlimited Broadband for £7.50 per month and Sky and Talk Talk do actually have their equipment installed at the exchange.
Now instead of me writing what was said, I thought it would be interesting for you to read the full text of correspondence that went on between us.
22.11.11 2.48pm
I have noticed that you are offering some amazing deals at the moment. And although I have been in touch with you previously, we continue not to be eligible for these prices! We are paying £17.99 for 60GB Broadband, plus £11.99 line rental. You are offering the Broadband now for £11.49, that’s a saving of £6.50 per month and over the year of £78. I really believe that we are at a significant disadvantage staying with you. As I am a Sky TV customer, I can get unlimited monthly broadband for £7.50 per month and line rental for £4.75 per month. That is just £12.25 per month compared to your £29.98 per month. That is a massive saving of £212.76 per year! £17.73 per month! Can you think of one reason why I shouldn’t switch away from you? I am really looking forward to hearing your recommendation on how I should proceed.
22.11.11 3.04pm!
Thank you for getting in touch. I can confirm you are now eligible for Plusnet Extra at £11.49 per month due to market area change. You were previously in a market 1 area meaning your price was higher, you are now in a market 2 area reducing costs. To find out how this affects you please visit – http://www.plus.net/support/broadband/products/low_cost_areas.shtml
If you choose to take up this new lower price service your monthly costs will be:
Line rental – £11.99 (£12.99 as of 06/12/11)
Plusnet Extra – £11.49
Total cost – £23.48 (£24.48 as of 06/12/11)
22.11.11 7.03pm
Thank you Kelly for coming back so quickly. That’s really interesting. In the past I was advised that I was not able to get cheaper prices. Here is one of the responses I received from Nick Godbehere, back in August 2010, when I tried previously to get cheaper prices from you. ”Thank you for your query. An exchange has to have at least 5 suppliers to be in a market 3 area. The rule is set in place by ofcom that lines with less than 5 available broadband service providers”. So it’s now interesting to learn that a market 2 area now can give me cheaper prices! Would you please be so kind as to confirm, when the exchange when to market 2? If not I can find out from Samknows if need be. Obviously you will be so kind as to give me a refund for the length of time that I could have had cheaper prices. And you will obviously change the account on the cheaper prices immediately. Looking forward to your response.
A short video explaining how to make use of Samknows and to learn about the differences between market areas and the resulting prices that you will pay for your Broadband.
23.11.11 9.35am
Hello, I just received confirmation from Samknows that my exchange went to market 2 in December 2010. According to my calculations, that will be a refund of: 10 months @ £6.50 = £65.00 providing that today’s bill will be at the cheaper price. Looking forward to your confirmation.
23.11.11 11.21am
Thank you for getting back to us. The most we can refund regarding market changes is 3 moths. We can either provide you either a 3 month discount of £6.50 or a refund of £19.50. Please advise how you wish to proceed. Please do not hesitate to get back in touch online at http://contactus.plus.net or by phone on 0800 432 0200 if we can be of further assistance.
23.11.11 11.33am
Please advise why you are only able to provide 3 months refund? I have been asking about a discounted price since August 2010, without success. Surely it is down to you to advise your customers that there was a market change and change their prices, as otherwise you are effectively stealing from your customers. I wonder what Ofcom will have to say about this? I look forward to a more positive response please advise who else does this need to be escalated to?
23.11.11 2.49pm
Up until July this year the only areas we had the lower prices in were those designated as Market 3 exchanges. From July 2011 we allowed new customers signing up in Market 2 areas to obtain the lower price too. Your exchange is currently set as Market 2. As we’ve only been offering the lower prices on Market 2 exchanges since July, this is the maximum period we can backdate any discounts to you for. The changes took effect in the August bills so that’s 4 months discounts we can give you at £6.50 per month. I’ve applied these to your account for the next 4 months on top of ongoing reduction you’re now entitled to following the Market classification change in July.
23.11.11 4.16pm
Thank you and of course I am grateful for the 4 months instead of 3. It does beg the question though why I was not offered 4 months by Phil and zero by Kelly? My I remind you that the only reason you are now offering me cheaper rates is because I advised Plusnet yesterday that I was looking to move to Sky. Now I am no expert, however I am being advised by Samknowsbroadband that the change to Market 2 took effect in December 2010. And they sent me this link as reference: http://stakeholders.ofcom.org.uk/consultations/wba/wba-statement/. I have today spoken with Ofcom and lodged a complaint about this and have written to your Customer Services Director, of which letter is attached. You can look through tickets that I have raised back in August 2010, where I have been asking about why I was not able to receive cheaper rates, so you can look in the archives to read all those. As a company you are really not portraying a good image for the Broadband supplier market and I thought Plusnet were different to all the others and clearly you are not. I am not satisfied with the 4 months refund and if indeed the market 2 rules changed in December 2010, I expect a full 10 month refund accordingly.
23.11.11 5.24pm
Your exchange did indeed change to Market 2 back in December 2010, however at that time our prices for Market 2 customers were the same as for Market 1 (the higher value). It was only in July this year that we made the decision to move Market 2 prices to match those of Market 3 (the lower value). This is the reason that I’ve only offered 4 months as this is the timescale that Market 2 customers have had the cheaper price. With regards to rules for the pricing in each Market area, that’s up to us (Plusnet) to set what we sell these at to our customers and as I’ve said in my previous reply and this reply we didn’t lower the price for Market 2 until July this year.
And it continued on Twitter too…
Plusnet’s slogan ‘Good Honest Broadband from Yorkshire’ is very far fetched indeed, don’t you think?
Sky’s slogan ‘Happily ever After’, yes indeed after we have misled you and increase your rates ‘after’!
Please share this article with all and every broadband user, so that they too can challenge their supplier for the best possible rates!
John Duckers reports on a speech by Lord Digby Jones on whether he intends to stand for Birmingham mayor.
LORD Jones of Birmingham says an elected mayor for the city is not enough – we need an elected mayor for the West Midlands.
Speaking to Birmingham Business Breakfast Club at the Botanical Gardens, he insisted he had not yet decided whether he would stand because of the lack of clarity over the powers available.
“I am not too sure an elected mayor for Birmingham is what we should be campaigning about,” he told the 120-strong gathering.
“We should be campaigning about an elected mayor for the West Midlands. The issues are about the region; not just Birmingham.”
An elected mayor should govern for Birmingham, Wolverhampton and Coventry, with each of the constituent cities able to elect a representative to the mayor’s cabinet.
What would the powers of an elected mayor be, he asked?
Would a mayor be able to go into schools and say ‘This is how it is going to be’ in a bid to address poor literacy and numeracy standards?
Controversially, Lord Jones would stop the benefits of parents whose children failed to reach basic levels, offering them only food coupons so they wouldn’t go hungry.
Would an elected mayor be able to implement an integrated transport system to reflect expansion of the airport, HS2 and possibly a Crossrail for Birmingham?
Or would elected mayors be mere “glorified council leaders”?
“They should have the same powers as Boris Johnson in London and Alex Salmond in Scotland. There are 5.3 million people in the West Midlands, the same size as Scotland.
“I want these questions answered before I make a decision on whether to stand. I genuinely don’t know. I have not made up my mind.”
But he quipped: “I would make a lousy politician…..because I tell the truth.”
He said he was in favour of HS2 but only if the route was changed to go through the existing “pollution corridor” along the M40 and Chiltern rail line.
And if that meant spending a bit more to sort out bends and inclines, then it should be done.
But he was cautious on how many jobs would come to the region as a result.
“It will create jobs here but it won’t create long term sustainable jobs. Birmingham, and particularly south Birmingham, will become the northernmost suburb of London. A lot of work will go down south.”
Lord Jones was one of the four founders of the BBBC in 1983 and was quickly bantering with old legal mate John James.
To get the club running, it was decided the four would all bring a chum to the next get-together and Digby invited John.
“It was a case of either JJ got up and came to the breakfast or he got up and went home.”
In the UK we are really the best at creating negative media, we rarely hear about good news stories, and we thrive on seeing the glass half empty instead of half full. Go on admit it to yourself, you are part of it as well and the more we focus on it, the more we will see doom and gloom all round us.
I visited Thornton chocolates yesterday and I knew they were having a hard time, because I had met one of their key managers at a Franchise show, recently. Anyway I asked the sales guy, how sales were for the store (Kidderminster) and his faced just dropped to the floor and his shoulders dropped in tandem and he said, ‘it’s just so awful’. So I said ‘but with Christmas coming it will improve for you for sure?’ His answer: ‘Oh well, by now we should be selling big time for Christmas and there is just no sign of it and they will probably come in the last week before Christmas’.
His attitude was just completely wrong, not his fault though, it’s the negativity that we all thrive on and he was just being affected by the sea of bad news.
It’s time to start smiling, get a new perspective on things, be grateful for what you already have in your life and tell people that the only way things will improve in the country is to start with a new positive outlook (and buy someone a box of chocolates from Thornton’s!).
And, yes, even if you have been made redundant or you can’t find a job. The media are suggesting it’s the worst unemployment figures since 1996, but the big difference is that it’s not 1996!! We are in 2011 and things are different, Social Media did not exist in those days, the Internet was not half as developed as it is now. Job boards did not exist. There was no YouTube. There are just so many more ways to get yourself in front of potential customers, potential employers. We need to become more creative and think outside of the box. Protesters around the world are doing it, look at what happened with the Arab spring, Robin Hood Tax, 38 Degrees and many more.
They would not be able to get their message out if it wasn’t for Social Media and the Internet.
Start focussing on the positives in your life, how you know that things can only improve and look for positive stories, ask people to mention just one thing that has happened to them in the past week that is positive and thrive on that good news story.
And let me share one with you that I saw just in the last 30 minutes. Virgin Money has bought Northern Rock for £747m. This means that tax payers have just been repaid a huge amount and it sounds like that it will eventually be £1 billion. What great news, Virgin is a great brand, who treat their customers fairly and ensure value for money. What’s more they will really shake up the UK banking industry. They have done so with other industries, so there is no way to think they will do differently here. What a FANTASTIC STORY!!
Now its over to you! Looking forward to hearing your ‘positive news stories’!
Steve Dineen, Executive Chairman of Fusion Universal, talks at the ‘The Future is Social” event at Mahiki London on 11.11.11. Explains why workplace learning has to adopt a new way of learning and demonstrates how ‘Fuse’ has been developed to facilitate this. It’s 25 minutes long, but well worth listening to. Steve has an amazing vision. He talks about and introduces some videos, and as it is just an audio recording, they have obviously been left out. Enjoy!
